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Preparations underway for second annual Northwest Fort Wayne Holiday Shop Hop

Second annual Northwest Fort Wayne Shop Hop set to go
Second annual Northwest Fort Wayne Shop Hop set to go(Fort Wayne's NBC)
Published: Nov. 26, 2021 at 8:35 PM EST
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FORT WAYNE, Ind. (Fort Wayne’s NBC) - Christina Baker and Shelby Husidic opened their store, Flawless + Hep•Cat Boutique last year, months into the pandemic. Surrounding by a lot of uncertainty, they participated in the Northwest Fort Wayne Holiday Shop Hop — an event to generate interest and support for boutiques during Small Business Saturday.

Second annual Northwest Fort Wayne Shop Hop ready to go
Second annual Northwest Fort Wayne Shop Hop ready to go(Fort Wayne's NBC)

Fast forward a year, and their business is thriving. In August, they expanded, doubling their storefront at 10812 Coldwater Road. Husidic believes their success is from dedicated customers, and the attentiveness a smaller business can offer. “Coming in here, you’re going to get that amazing customer service, you’re going to be able to go into that fitting room and almost have someone cater to you,” she said. “People have really stepped up for shopping local, and shopping small,” Baker told us. “I think its become such an important thing for people.”

And following the busy Black Friday, is the second year for the NW Fort Wayne Holiday Shop Hop. In addition to Flawless + Hep•Cat, participating small business include: Vivi Sue, Sugar Love Boutique, Centered Jewelry, Katali Boutique, and Home + Hardware. By visiting every location (no purchases necessary) on the tour card, shoppers have the chance to be entered in a drawing to win prizes from each boutique.

“With having all of us super close together, I think its going to be even bigger and better,” Baker told us. “A lot of the stores are doing some really fun deals that day to draw people in.” Husidic added, “It’s another opportunity for people to come out and support small business.” The NW Fort Wayne Holiday Shop Hop is from 10 a.m. to 4 p.m. Saturday. You can find more information on the event’s Facebook page here: https://www.facebook.com/events/4608159902580803/?acontext=%7B%22event_action_history%22%3A[%7B%22surface%22%3A%22page%22%7D]%7D

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